About Me

Hi. I’m Alex Fleetwood and this is my personal site. I’m currently developing opportunities in an emerging space that links IoT, the experience economy and new kinds of game design, and consulting with Somerset House, working with the executive team on programme development and partnerships.

I founded Hide&Seek in 2006, building a studio with a unique reputation across a range of sectors. We created games, installations and events with organisations including Film4, Tate Modern, Warner Bros, Gâité Lyrique, Nike, Sony, the Royal Opera House and Kensington Palace. Hide&Seek was named as one of the Top Ten Game Studios of 2013 by Gamasutra.

I’m great with strategy, developing new opportunities and thinking entrepreneurially about games. I’m an experienced creative director and game designer with 30+ shipped digital & real-world games under my belt. I’m an expert team-builder and can recruit, manage and lead the vision for new & complex projects. I have a broad international network across games, advertising, media and the cultural sector.

I’m interested in physical and digital systems and how they can enable play, curating the game aesthetic into public spaces, and  bringing games and play into our civic society.


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